ABOUT US

20,000 years ago, if you couldn’t run barefoot—you didn’t survive. Today, it’s not wild animals we’re avoiding, but stress, injury, and disconnection from how we were designed to move.

Back in 2005, Max DeLacy—a personal trainer and Pose Running coach—was diagnosed with hereditary arthritis in his knees. Facing a future of pain and limitation, he turned to something radical: walking and running barefoot. The results were immediate and powerful. His pain decreased. His movement improved. He felt human again.

Max began training clients barefoot—from everyday movers to elite athletes—and the performance results spoke for themselves.

Then in 2006, he saw something in a health article: a strange-looking, foot-shaped shoe. He contacted the manufacturer—Vibram, in Milan—hoping to try a pair. Turns out, luck was on his side. Max was born in Rome and spoke fluent Italian. That connection helped him become the first international distributor for Vibram Fivefingers—working straight out of his home in Coogee.

By 2009, the barefoot movement exploded with the release of 'Born to Run'. Interest surged, but like many trends, not everyone knew how to transition safely. Max and the Barefootinc team stayed grounded, focused on education, injury prevention, and long-term movement health.

Now, nearly 20 years later, Barefootinc is still here—testing, sourcing, and sharing gear that helps you move better and more naturally. From minimal footwear to race packs and recovery aids, our mission is simple: support your body the way nature intended.

We’ve partnered with brands like Xero, Luna, Ultraspire, and Neuro Ball, always guided by the question: Does this help us move with natural freedom, natural ease, natural strength?

This isn’t about trends. It’s about reconnecting with how your body was built to move. Whether you're training hard, walking daily, or just chasing more energy—we’ve got the gear (and experience) to help.

Move better. Live better. Never stop.