Everything inov-8 does is designed to celebrate
the grit and glory of the committed athlete.

Our belief

We believe in natural running. Natural running involves taking running back to its most
innate form, letting nothing alter the natural biomechanics of the foot and body. Natural
running relies on the strength of the runner’s feet and legs rather than the cushioning
or support of a shoe. The foot controls the shoe, not the other way around.