You are the technology
You don’t need the latest gadgets to be your best, but you do need to use your whole body actively and effectively. Barefootinc is a lifestyle brand created to help people reach their maximum potential for good health and a strong body – naturally. We believe in products that enhance training comfort and performance without compromising our natural movement. Our philosophy is simple: If we don’t use it, we don’t sell it.
Our showroom and online shop offer a range including minimalist footwear, socks, clothing, training equipment and books that we, and the athletes we sponsor, live, train, race and win in. If we don’t use it ourselves, we don’t sell it.
Vibram FiveFingers are a unique experience in footwear. Once you try them, you may choose never to wear any other pair of shoes again. We discovered them in July 2006 and have been running, training and living in them ever since. The premise is simple. It’s not about the shoe, it’s about you. The FiveFingers are designed to allow near perfect barefoot freedom and sensitivity. Re-connecting us with the earth and allowing our feet to feel every shift in terrain naturally promotes a shorter stride, a lighter step and better balance and posture. It also awakens a primal, child-like part of us that does not hesitate or falter. Just instinctive, decisive, joyful movement.
Everything inov-8 does is designed to celebrate the grit and glory of the committed athlete. We believe in natural running. Natural running involves taking running back to its most innate form, letting nothing alter the natural biomechanics of the foot and body. Natural running relies on the strength of the runner’s feet and legs rather than the cushioning or support of a shoe. The foot controls the shoe, not the other way around.